Category Archives: Machine Learning

Algorithmic and other data modeling techniques

Click Modeling for eCommerce

Historical user click patterns on search result pages are considered a great resource for algorithms that attempt to learn to rank search results. This ranking method is a well-studied problem in the field of Information Retrieval (IR). See Mike Mathiesonʼs excellent blog post, Using Behavioral Data to Improve Search, for more background on this subject.
Continue Reading »